What four opportunities does Snapchat marketing hold for your business?

Rajat Hardy
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Grow your audience

Snapchat provides a pretty massive opportunity to grow your audience. Right now, in 2015, the largest age bracket that uses Snapchat are ages 18-24 and that number is growing rapidly. This is likely to continue when the next generation of kids hits their teenage years and can start using Snapchat.

If you are targeting that age group, then it is an age group that you need to start targeting on Snapchat. You may think of Snapchat as being a place for pictures of your dinner, but it is also a place for pictures and video of live events.

Snapchat stories are a great way to send your audience behind the scenes access to live events that they may not be able to attend. That access makes them more likely to stay connected to your brand and more likely to purchase from you in the future.

Snapchat stories are also great for sharing behind the scenes access with your clients. One way to make that work for you is to give them game day access. Give them a behind the scenes tour of your business that they wouldn’t be able to get any other way and they’re going to be really impressed.

You can also post videos and pictures of employees, products, and any other interesting tidbits that your clients might be interested in.

Increase your sales

Snapchat is a new way to connect to your customers. It’s essentially a visual advertising platform. For many brands, Snapchat has been a game changer. From the platform’s perspective, brands are being rewarded by users for a long, solid run on Snapchat.

Brands are able to create great content and share it directly with their customers every day.

Snapchat offers two types of ads: video and photo. Video ads can include fifteen-second video ads and long-form video ads, which last up to ten seconds.

Photo ads are available in two formats: still and animated. Non-dynamic ads can be taken in the app and are posted to your story for twenty-four hours.

The advantage of Snapchat’s advertising platform is that users easily can opt-in if they’re intrigued with your ad.

As a brand, you can customize the ad experience to employ a specific goal, track your performance, and customize the message based on a user’s actions.

Whether you want to promote your service, product, or message, here are four ways that Snapchat can help:

You can target your audience based on location, age, and gender by using geofilters that are location based and using dynamic ad targeting.

Engage with influencers

If you’re in partnership with an influencer on Snapchat, then you definitely want to reach out to them. You and your influencer will both have followers that trust them to make snap-decisions about your services and companies. They want to see what your company is up to, and what it’s all about. It’s particularly effective when you survey your followers through a poll, sharing the results on your Snapchat channel. This way you can let your followers know how you’re doing, and you can engage with them.

For example, you can offer an influencer free products if they review your services on their Snapchat channel.

Increase brand awareness

Snapchat is a fast-growing social media platform that can be used to reach an entirely different audience from followers on Facebook or Instagram. Over the past few years Snapchat has proven to be an effective way to increase brand awareness with 90% of users reporting that they follow brands on the platform. After all, advertisers on Snapchat can only display their ads to people who match their target demographic.

The platform can also be used to promote a launch event. The popular Snapchat feature Discover allows a brand to use multiple Story advertisements in a longer format to provide more information about their launch.

In the U.S., 90% of 18- to 29-year-olds are on Snapchat. By creating online ads, businesses can target this specific audience. On Instagram and Facebook, the 18- to 29-year-olds are only 65% of the audience.

Snapchat can reach a different kind of user too. The majority of U.S. teenagers who use Snapchat do so only through the mobile app itself. So if a business wants to reach a more tech-savvy audience, Snapchat is the best choice.

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